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A CEO’s Guide to Affiliate Marketing – Part 1
What is Affiliate Marketing? Affiliate Marketing is a cost per action marketing program that leverages other websites and their marketing...
roxburynick
Jun 6, 20113 min read
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Test! Don’t Make this Email Marketing Mistake
Email marketing is alive and well. It is still one of the most effective ways of socializing your message to your fans, followers and...
roxburynick
Jun 1, 20112 min read
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SEO Has No Place As Your Main Content Strategy
We Don’t Do SEO Content Anymore Last week I spoke to a large content production company. My intent was to get some real, high quality...
roxburynick
May 31, 20112 min read
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A CEO’s Guide to e-Commerce Metrics
This is the first in a series of CEO Guides designed to give simple, clear explanations of Digital Marketing and Commerce to the CEO. Are...
roxburynick
May 23, 20112 min read
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What does Sombrero Man Have That Your Company Does Not?
A young guy who basically walks everywhere in Flanders and Roxbury NJ wearing a sombrero. He is everywhere, always walking and happy to...
roxburynick
May 17, 20111 min read
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Reputation Management-Take advantage of Negative Press
Steps to Managing your Online Reputation Decide who is going to monitor your online reputation. Will it be customer service, PR,...
roxburynick
May 16, 20111 min read
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Online-Retail Integration for Surveys, Done Well
Lots of companies integrate their online and retail efforts, some with more success than others. On a visit to Dunkin Donuts this morning...
roxburynick
May 12, 20112 min read
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Give Customers The Power
Connect With Customers the Way They Want Ask what they want to receive emails about. Targeted emails and subject lines will get a far...
roxburynick
May 11, 20111 min read
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How Consumers are Using Smartphones to Shop
66% price comparison 58% to find local store locations 58% check for discounts 49% check for reviews 46% compare products What to do?...
roxburynick
May 10, 20111 min read
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If Google SERP Experiments, Caught in the Wild
It’s 5/6/2011, a Friday night at 10 pm on the East coast. Google constantly experiments with the SERP page to increase its performance...
roxburynick
May 6, 20111 min read
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Scaling Your Social Media with Advocacy Programs
Hire more people Move your communications to your customer service group Build a customer advocacy program Hiring more people is not a...
roxburynick
May 2, 20112 min read
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Forget Panda, Provide Value
BE HELPFUL: Make sure your content is unique, original and helpful to consumers. Shift focus from only getting backlinks to providing...
roxburynick
Apr 28, 20112 min read
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Making Your Blog Mobile Ready
Make your Blog Mobile Friendly For those of you who use WordPress for your blogs there are a few options making your blog mobile ready....
roxburynick
Apr 20, 20111 min read
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8 Important e-commerce Merchandising Tips
Physical stores spend a small forture making sure that the first thing you see when you walk in the door is something that will get your...
roxburynick
Apr 15, 20111 min read
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Hyperlocal, Who Best to Take Advantage?
Thanks to my buddy Rob Kaminoff  for posting about StreeFightMag, a new site on that will cover the hyperlocal industry. Since I launched...
roxburynick
Apr 14, 20112 min read
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Why Viral Videos Fail
Verizon recently posted an online video called Verizon 4G LTE Rocket Test. The video, shown below shows 4 – 20-somethings shooting a...
roxburynick
Apr 12, 20112 min read
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Make Affiliates Part of Your Social Media Strategy
Most e-commerce businesses that use affiliates greatly under-utilize this incredible resource. If you are not communicating with your...
roxburynick
Apr 11, 20111 min read
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What’s Your 2011 Holiday Strategy?
What you need to be looking at for a successful 2011 e-commerce season First, look at your analytics decide where you need to improve...
roxburynick
Apr 8, 20111 min read
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SEO and Design
Searchers Make Snap Judgements Before site preview searchers had to read the hopefully carefully crafted words the SEO or content Clicks...
roxburynick
Mar 28, 20111 min read
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InfoGraph on History of Social Media
This is a great InforGraph on the history of Social Media. Click to enlarge.Courtesy of Central Desktop
roxburynick
Mar 24, 20111 min read
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