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What is the First Thing You’ll Do?
The Best First Step Building a comprehensive digital strategy is difficult. Unless someone tells you what their most pressing problem...
roxburynick
Aug 9, 20112 min read
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What is Your Site Optimized for?
Optimizing your site for users (SEO, or what I call UOC)Â should be one of your main goals because with a few exceptions, it offers one of...
roxburynick
Jul 28, 20112 min read
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Resume Infographic
With all the noise out there and the pending automated infographic services about to come on online I thought I’d get a head start and...
roxburynick
Jul 19, 20111 min read
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Total Customer eCommerce
Holistic Digital Marketing & eCommerce Like you, your customer is multi-dimensional. Customers have different interests and reasons for...
roxburynick
Jul 13, 20112 min read
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Site of the Week – Bed, Bath & Beyond
Their Web Site somewhat reminds me of the stores. Crowded, lots of messages and stimulus. Here are my thoughts. Overview Overall the...
roxburynick
Jul 7, 20111 min read
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5 Easy Ways to Improve Your ECommerce Site
Many of the problems your eCommerce site has are longer term projects that may take major projects to fix. But making incremental but...
roxburynick
Jul 5, 20112 min read
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Internet Strategy – Gaining Competitive Advantage
In this article there is a section from an even older article that still holds great value today no matter how you do business. The Six...
roxburynick
Jun 29, 20112 min read
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Great Video on SEO , Post Panda
Image via CrunchBase This is a great video from SEOMOZ. It addresses the holistic approach to SEO I’ve been preaching for the past two...
roxburynick
Jun 27, 20111 min read
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Try This Tuesday- Gamification
Image via Wikipedia Gratification is the new rage, or will soon be. According to Gartner Group, by 2015, 70% of all the Global 2000will...
roxburynick
Jun 27, 20112 min read
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Getting the Most out of Comments
Image via Wikipedia So you’ve got a blog or website that allows users to post reviews or comments for your posts or products, good for...
roxburynick
Jun 24, 20112 min read
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Give First, Then Receive – Better Affiliate Marketing
Engaging your Affiliates Affiliates are like any other sales channel, the more information you give them the better they will perform....
roxburynick
Jun 22, 20111 min read
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Site of the Week – Giggle.com
I only do a site of the week when I see something I really like, or is a real disaster. This week it is a site that I really like. It...
roxburynick
Jun 22, 20113 min read
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SEO – It’s All Relative
In probably one of the best inforgraphics on Search Engine Optimizaiton, SearchEngineLand.com shows the importance of all the major...
roxburynick
Jun 20, 20113 min read
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When Not to Use the Facebook Like Button
B2C vs B2B Sites Facebook Like buttons work great for B2C sites, especially sites that have popular products, or products that have an...
roxburynick
Jun 16, 20112 min read
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Your Biggest E-Commerce Problem for 2011
Does your e-commerce system present a problem for the 2011 holiday season? Top providers Website Magazine posted the top 100 e-commerce...
roxburynick
Jun 15, 20112 min read
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7 Customer Centric Email Marketing Ideas
There are several area’s in which companies miss opportunities to increase loyalty, and increase sales by staying customer centric with...
roxburynick
Jun 14, 20112 min read
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The Final Word on Duplicate Content
Image via Wikipedia Not a month goes by that someone does not ask me about duplicate content and its affect on your rankings in Google,...
roxburynick
Jun 13, 20114 min read
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Finding a Good SEO Company
It is Hard to find a good SEO company This is much harder to do than it would seem on the surface.  If you believe the personal profiles...
roxburynick
Jun 10, 20112 min read
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Will iOS5 Cause a Twitter Explosion
Image via CrunchBase According to a study released on June 1, 2011 Â by Pew Research 13% of Americans use Twitter. About half of these use...
roxburynick
Jun 8, 20112 min read
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Selling High End Products Online
GiltTaste.com A Sense of Special GiltTaste.com is a high end food reseller. They find the best of the best, often in limited quantities....
roxburynick
Jun 7, 20113 min read
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