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Is a Single CTA better than Multiple CTA’s? It Depends.
List the Reasons 1 CTA is Better than 2 There are certainly cases where a single CTA is preferable. But the only one that I believe is...
roxburynick
Jun 24, 20161 min read
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Diversity in Marketing & Advertising
Diversity is a greatly underused in day to day marketing activities. Diversity in Reaching Millennials Everyone knows that millennials...
roxburynick
Oct 30, 20151 min read
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Measure What Matters in Digital Media
You have your digital campaign performance deck prepared, you go to meet with your CEO and she asks, “how many sales did we make?” You...
roxburynick
Aug 31, 20152 min read
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Choosing the Right Digital Marketing Mix
In a recent post I discussed the difficulty in picking a digital marketing strategy without having first looked at your analytics. But...
roxburynick
Aug 18, 20113 min read
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