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Pintrest – Blogging Without Words
English: Red Pinterest logo (Photo credit: Wikipedia) Looking at the success of Pintrest this morning it finally hit me. Pintrest is a...
roxburynick
Feb 21, 20122 min read


eCommerce & Digital Marketing 9 Week Holiday Planning Calendar
We’re almost in October and the leaves in the Northeast are already starting to change. That means the holiday season is upon us. My...
roxburynick
Sep 15, 20112 min read


7 Steps to Building Your New Brand Online
With a very small marketing budget and few resources, we set about to get brand recognization and sales in a crowded field, consumer...
roxburynick
Sep 6, 20112 min read


If You’re Totally Under Water, Are you Wet?
This was a question asked by my 10 year old daughter this summer while swimming in our pool. Believe it or not this prompted a two week...
roxburynick
Aug 29, 20112 min read


Social Media – Product Development and Internal Communications
Product Development and Social Media Corporations have spent a great deal of the past century creating products that meet a criteria that...
roxburynick
Aug 24, 20111 min read


Resume Infographic
With all the noise out there and the pending automated infographic services about to come on online I thought I’d get a head start and...
roxburynick
Jul 19, 20111 min read


Total Customer eCommerce
Holistic Digital Marketing & eCommerce Like you, your customer is multi-dimensional. Customers have different interests and reasons for...
roxburynick
Jul 13, 20112 min read


Try This Tuesday- Gamification
Image via Wikipedia Gratification is the new rage, or will soon be. According to Gartner Group, by 2015, 70% of all the Global 2000will...
roxburynick
Jun 27, 20112 min read


Getting the Most out of Comments
Image via Wikipedia So you’ve got a blog or website that allows users to post reviews or comments for your posts or products, good for...
roxburynick
Jun 24, 20112 min read


Give First, Then Receive – Better Affiliate Marketing
Engaging your Affiliates Affiliates are like any other sales channel, the more information you give them the better they will perform....
roxburynick
Jun 22, 20111 min read


Site of the Week – Giggle.com
I only do a site of the week when I see something I really like, or is a real disaster. This week it is a site that I really like. It...
roxburynick
Jun 22, 20113 min read


SEO – It’s All Relative
In probably one of the best inforgraphics on Search Engine Optimizaiton, SearchEngineLand.com shows the importance of all the major...
roxburynick
Jun 20, 20113 min read


When Not to Use the Facebook Like Button
B2C vs B2B Sites Facebook Like buttons work great for B2C sites, especially sites that have popular products, or products that have an...
roxburynick
Jun 16, 20112 min read


7 Customer Centric Email Marketing Ideas
There are several area’s in which companies miss opportunities to increase loyalty, and increase sales by staying customer centric with...
roxburynick
Jun 14, 20112 min read


Will iOS5 Cause a Twitter Explosion
Image via CrunchBase According to a study released on June 1, 2011 by Pew Research 13% of Americans use Twitter. About half of these use...
roxburynick
Jun 8, 20112 min read


Selling High End Products Online
GiltTaste.com A Sense of Special GiltTaste.com is a high end food reseller. They find the best of the best, often in limited quantities....
roxburynick
Jun 7, 20113 min read


What does Sombrero Man Have That Your Company Does Not?
A young guy who basically walks everywhere in Flanders and Roxbury NJ wearing a sombrero. He is everywhere, always walking and happy to...
roxburynick
May 17, 20111 min read


Reputation Management-Take advantage of Negative Press
Steps to Managing your Online Reputation Decide who is going to monitor your online reputation. Will it be customer service, PR,...
roxburynick
May 15, 20111 min read


Online-Retail Integration for Surveys, Done Well
Lots of companies integrate their online and retail efforts, some with more success than others. On a visit to Dunkin Donuts this morning...
roxburynick
May 12, 20112 min read


Give Customers The Power
Connect With Customers the Way They Want Ask what they want to receive emails about. Targeted emails and subject lines will get a far...
roxburynick
May 11, 20111 min read
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